This subject is related to the understanding of the geography of the world regions. Focus will be on the physical layout of the each region, its natural resources, physical characteristics, and main transport networks. The understanding of the physical characteristics and natural resources of these countries will allow students to be able to use this knowledge in their future professional applications by understanding geogrphy and tourism relationships.
TRM182 – Travel and Tourism Business
This subject introduces students to the definition, role and activities of a tourist information center (T.I.C.) and the kinds of T.I.C. available in the country. The formation and aims of T.I.C. is to provide information on the country to local and foreign tourists. Most T.I.Cs., are managed by the government and information are government sources. Whereas the formation of local travel agencies is to provide services and information for tourists who are visiting the country. The role of travel agency (local and foreign) is to dessimate information as well as to provide services to tourists who are visiting the country, and as such students will get an idea of how these services are being carried out. Lastly, students will be expose to some generic information in regards to understand that accommodation is one of the most important components within the tourism industry. Students will have the opportunity to implement the organisation and set-up of mock-up counters and offices in the school. Practical lessons will include the organisation chart, staffing, documentations and information providing services to tourists.
END201 – Business Communication
The course correct composition and style of business and personal communication, including analysis, mechanics and content of business letters, memoranda and reports.
ENV108 – Introduction to Hospitality and Tourism
This subject provides students with a general introduction to the tourism and hospitality industry. The industry has evolved greatly since the early stages of travelling and has become one of the major economic contributor at present. Various national and international institutions have evolved with the growth of tourism worldwide. These institutions play significant roles in governing or supporting the development of tourism and hospitality industry. Tourism, as a huge industry, consists of various components that make up the final travel product and travel experience. The service related business such as hotels, food and catering, travel distributors, transport operators and attraction providers make this industry very unique.
END101 – English Composition 1
This course covers writing themes and exercises with a review of rhetorical pattern of composition. Students must practice writing several extended compositions. The emphasis will be on development of analytical and critical reading skills as well as basic reference and documentation skills in the composition process.
TRM183 – Airline Reservation and Ticketing
The theoretical aspects deals with the introduction, definition, role, importance and reasons behind the formation of the airlines business, airports and the kinds of aircrafts available for this form of transportation that has evolved from transporting people around the world from one country to another in a much faster way. The rule, regulation and legislation governing the formation of this form of transportation has helped the industry improve itself and thus provide better and efficient services to people. Moreover, the airlines business and aircraft industry, and airports management has improved over the years in providing better services in line with the needs to be standardized and competitive among each other. Topics will also cover airlines and airports in S. E. Asia and the rules and regulations of the I.A.T.A. which also governs airlines reservations and ticketing. Selling and ticketing, and provision of ancillary services will also be discussed.
The practical aspects deal mainly with two areas of Amadeus Proweb Global Distribution System i.e. the airline reservation and ticketing system.
The reservation course is designed to familiarize students with the common concepts used by CRS and the travel industry in general. This includes:
• Amadeus conversion
• Amadeus PNR creation
• Operation formats
• The ticketing course is designed to familiarize with the functionality of Amadeus Fare Quote, Ticketing (OPTAT/BSP neutral ticket) and sales report.
DES184 – Tourist Destination
This subejct covers each geographic region of the world in terms of their tourism resources. All tourist destinations will be devided into 6 main regions. Each region will be discussed based on their individual specifities. The emphasis will be given to the leading tourist destinations in each region accordingly. The subject identifies the tourist flows within and into the regions as well as gives an overview to the main tourist attractions in each region. It also identifies the main factors of tourism development of the regions.
ACD101 – Principles of Accounting 1
Basic concepts and techniques of financial and managerial accounting: A study of the theory and practice of accounting standards, concepts and generally accepted accounting principles accounting cycles and financial statements. First, gathering, analyzing, recording, and reporting information in a complete accounting cycle. Second, emphasizes the balance sheet items of asset and liability measurement.
END102 – English Composition 2
(Pre-Requisite: END101 – English Composition 1)
END 102 incorporates writing themes and exercises with a review of rhetorical patterns of composition. In END 102, a term paper is required. END 102 is designed to help students develop their writing skills and enable them to express themselves in clear, effective prose in the form of essays, reports and term papers. Students will be required to hand in a minimum of nine exercises which will test their ability to write argumentative, expository and discursive essays. Other essays will take the form of rebuttals and analysis of reading assignments. Part of the semester will be devoted to the research preparation and writing of a term paper. The course will attempt and give equal emphasis to the process of writing and to the finished product of that process.
TRM286 – Tour Planning and Design
This practical class will involve mostly on the role, importance and activities of travel agency which deals with foreign tourists coming into the country. This incoming tourist agent will provide information, documentation and other services to these tourists ( mainly foreign ) by selling its products and services through contact with overseas agents and government-backed tourist information centers. Students will study, identify and apply methods, ways and procedures in preparing and planning tour and travel itinerary, destinations, transportation and others. At the end of the term, students will study methods and procedures in preparing an actual study travel to a local destination / location for a group of students in the following term : 6. A visitation to a local travel agency and an interview with a incoming tourist agent will be part of the activities.
TRM185 – Transportation Operations (Coach, Car Rental and Cruise)
Theory :
Students will be exposed to the many forms of transportation available in the travel and tourism industry. The history of transportation will transform students to the earliest form of transportation available and the reasons why people are so dependent on them. Soon the evolution of better forms of transportation allow people to be transported from one part of the country to another and soon to other parts of the world. The introduction of the history of transportation in this countrywill allow students to imagine the role and importance of such transportation that are available.
The four fields of transportation - coaching, car rental, rail and sea travel will allow people to be transported from one place to another. The formation, regulations, and controls of such movement of transportation will enable people and tourists alike to enjoy themselves to be transported from one place to another.
Practical :
This practical class will involve students in the day to day management of a travel agency which deals with the reservation and issuing of tickets for customer using the bus (coach), the train, the cruise ship (sea travel) and the rental of private cars / vans. Among the activities involved will be the documentation of information, study of maps, routes to be taken, timetable scheduling, time taken, rates and prices for the package using bus (coach). Car rental activities will include comparing rates, conditions of rental, filing in a contract, making reservation for the customer. For rail and sea travel, student will give out information on the types of rail and sea travel products, rates, packages and facilities available. Liaison with travel agencies and cruise travel products, rates, packages and facilities available. Liaison with travel agencies and cruiseship and train operators for the reservation and issuing of tickets either manually by using computer.
CSD102 – Introduction to Computer Applications
An introductory looks at the concepts and needs for a role of computer applications within the business organization. Emphasis on the usage of word processing, slide presentation, spreadsheets and database management software in solving business problems.
MAD104 – Business Mathematics
This subject is designed to provide students with sound basic mathematical knowledge. It enables students to understand the basic mathematical principles, procedures and techniques used in the analysis of business information which assists in business planning and decision making.
MGD201 – Tourism Marketing
This subject focus on the definition and meaning of marketing for tourism and the various ways, techniques in handling marketing of the product and services. Being intangible product, there are different ways and methods in marketing it to different groups of consumers and buyers. The travel and leisure market creates such a vast variety of marketing opportunity for students to understand since it involves the art of convincing buyers to purchase the product. The subject introduces how the various marketing tools are used to sell the products. Marketing tools such as sales promotion, advertising, and other ways, help in putting forward the travel and tour products into the market, with efforts such as the distribution channels available in the travel and tourism industry. The subject also introduces how the tourism industry is evolving with the introduction of e-marketing.
HIS287 – History, Culture and Heritage
This subject covers several Asian countries where main Asian Civilisations had been formed, namely China, India, Japan, Thailand (Siam) and Myanmar, Indo-china countries, and Indonesia (Java and Bali). The historical aspect of these countries will be focused on the cultural background, arts and traditions, architectural style, beliefs, and influence that are generated from its people and way of life of that country. Traditions and beliefs generate an enormous influence and character on its people in such a way that the way of life of these people creates significant interest for tourists visiting that country. The understanding of the country's historical and cultural development will provide students with valuable information base for their future professional application in tour planning to a particular country.
TRM289 – Travel and Tourism Operation
This practical class will involve mostly on the role, importance and activities of travel agency which deals with foreign tourists coming into the country. This incoming tourist agent will provide information, documentation and other services to these tourists (mainly foreign) by selling its products and services through contact with overseas agents and government-backed tourist information centers. Students will study, identify and apply methods, ways and procedures in preparing and planning tour and travel itinerary, destinations, transportation and others. At the end of the term, students will study methods and procedures in preparing an actual study travel to a local destination / location for a group of students in the following term : 6. A visitation to a local travel agency and an interview with a incoming tourist agent will be part of the activities.
TRM290 – Tour Leading and Guiding
This class will focus on teaching the students proper use of guiding tools for the preparation of guiding and tour leading operations. The definition, role and importance of a tourist guide will definitely focus on the understanding of basic and important rules that will be of benefits to both. Guidelines as to how to document tourist attractions information, prepare notes, giving talks, organising the tour, providing ancillary services and also organising the entertainment. The requirement of preparing talks will focus on the use of language, tone of speech and how to draw the attention of the group.
TRM291 – M.I.C.E. Management
This subject introduces students to the potential of the MICE industry in Malaysia and the world. Students are exposed to the key charateristics of the industry and are equipped with sound technical ability to carry out and event to demonstrate their ability in event management.
MKT201 – Sales and Customer Relations
This subject covers the basic concepts and principles of customer relations and sales management in the hospitality industry. The areas of importance are introduction to customer characteristics and sales techniques. The aim is to enable students to understand and apply the concepts in the selling environment by incorporating actual sales management situations and industry practices in the classroom discussions.
ECD102 – Principle of Economics
An introduction to the theory of income, employment, and the price level. Consideration is given to the causes of and policies to deal with inflation and unemployment. In addition to macroeconomic theory and policy information, limited attention is given to price indices, national income accounting, and the money supply and commercial banking system.
MGD203 – Travel Agency Management
This subject deals in detail the structure and organisation of the Tourism industry, with varioussupport services from the private and public sectors - dealing with producers / manufacturers, tour operators / brokers - which are involved in the tourism chain of distribution. The knowledge and understanding of these travel retailers - roles, activities and specialized service and product providers - introduces us to the varied packages and combined products for sales to the public. The kinds of business travel will be studied and the introduction to travel agency and managing it, will help students to understand the organisation, the activites and ways of managing a travel agency.
TRM292– Recreation Tourism
This Tour Operation Management subject deals with the management and opearions of the tour operating business - the role, activities and organisation of each department and day-to-day management of the office, either in the country or one overseas. Like any other service industry business, the main core of the business is to properly manage the operation with the many departments working towards a goal - that is making money and making the tourist happy. As such the acitivities involved deal with how to manage accordingly and understand how to solve problems and crisis. This lesson will also covers working activities with overseas representatives.
ENV208 – Issues in Hospitality and Tourism
This subject relates to the definitions, history and the forms of tourism such as eco-tourism, agro-tourism and socio-tourism. The various impact of tourism in terms of economic, environmental and socio-cultural brings about the negative and positive side to the country.
MGD203 – Human Resource Management
The subject covers the human resource policies; main activities of human resources specialist; administration formalities; wages and benefits; individual motivational theories; recruitment and selection; mobility in an organisation; industrial relations and training and development of workers. This enables the students to master the skills and ability to work with people by understanding the roles and basic administration formalities as well as to identify manpower recruitments in the hospitality industry.
LWD202 – Business Law (for Hospitality & Tourism)
This subject covers the basic principles which govern the hotel industry from the legal view-point. It includes among others introduction to the Malaysian legal system; Law of Contract; Civil Liability Tort (Neglience); Hotel and Tourism legislation and others. It also deals in detail the purpose and the consequences of having these laws enacted so that any interaction between two parties will be covered by these laws. The students will have the basic legal knowledge of Malaysian Legal system which also governs the hospitality industry.
